Whisky by Ted Bruning

Author:Ted Bruning [Bruning, Ted]
Language: eng
Format: epub
Tags: Scotch Whisky, Food Science, General, Europe, social history, history, Great Britain, Technology & Engineering
ISBN: 9781784420659
Google: LFHDCwAAQBAJ
Publisher: Bloomsbury Publishing
Published: 2015-03-10T23:29:34.307800+00:00

A White Label bottle, dating from c. 1910.

James Buchanan set up in business in London in 1884. He once booked a table for twelve at a hotel that he knew didn’t stock his brand. When the waiter arrived, they all asked for Buchanan’s. On hearing there wasn’t any, they got up and marched out.

In 1886 William Grant, manager of Dufftown’s Mortlach distillery, bought a complete set of second-hand equipment from Cardhu, which was re-equipping, to found Glenfiddich, which he ran with his wife, Elizabeth, and their three sons.

This expansion in sales was not only great; it was rapid. There was a risk of running out of the malt whiskies the blenders needed, and their response was to secure their supplies by launching what amounted to a reverse takeover of the malt distillers. In 1884 Leith-based blender William Sanderson bought one of Scotland’s oldest distilleries, Glen Garioch, which had been established in 1797 and had remained in the hands of the founding family until that time. He re-equipped it with the two biggest pot stills in Scotland, and from then on much of its output went into VAT 69. In 1891 Mackie’s, in partnership with the Speyside whisky merchants Alexander Edward, built Craigellachie. In 1892 the Glasgow merchant Robertson & Baxter acquired one of its key suppliers, Glenglassaugh. In 1893 Johnnie Walker bought the famous Cardhu distillery. And so it went on.

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